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Hi there, I'm Yuri Pieplenbosch.

'Why Should They Choose You?' I help companies and entrepreneurs to answer this key question. This is essentially what Branding is all about. I do this by positioning the brand. I look, listen and get close. I ask critical questions and uncover what is of great value. As a Brand Consultant I build the brand strategy. As Creative Director I shape that brand. Always distinctive, authentic and relevant. In the past 20 years I have mainly worked in the food, drinks and lifestyle industry. I have been able to set up and strategically market many retail and FMCG brands. My love for Packaging Design has also played a big part in building my company Alterego. Now it's time to apply all this knowledge and experience to brands that really want to make a difference in the world we live in NOW! Sustainable, purpose driven and ready to make an impact. Interested in an introduction?